Hotels
Flip that Room!
If your hotel’s marketing doesn’t include a direct booking strategy, then FLIP THAT ROOM! Relying on OTA’s, organic search, or the brands of a franchise to push bookings to you is passive and leaves money on the table for many hotels. Today, theres powerful tools that can capture travelers attention and drive direct bookings with the proper strategies.
Take our client, Courtyard by Marriott Delray Beach for example. When we started working with them years ago, they didn’t have a direct booking marketing campaign in place. They were doing well with OTA’s but we showed them a campaign strategy that helped them generate more direct booking within a 3 month span. With the right mix of organic social, social advertising, Google PPC, and/or email campaigns, your hotel can increase direct bookings and decrease its reliance on OTA’s.
Check in these
marketing results
The Courtyard Marriott hotel in Delray Beach was the new kid on the block & competing with some big names in the space. We leveraged their unique amenities in social advertising to launch an impactful marketing campaign. Coupled with key content for organic social media we were able quickly set them apart from the rest of the hotels in town.
average return on ad spend (ROAS)
growth in direct bookings
average booking value”month-over-month, 6 month period
Overwhelmingly joyful client
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